/ 01
Diverse Experience
Previous roles spanning Business Analyst, UX Designer, Graphic Designer, Developer, Tester, Release Manager, Production Support and Program Manager — not just project management.
Generalist depth →DANIEL NG
Digital Project Manager
Black Rook Digital
Over the past 20+ years, I've worked with some of Australia's most recognised organisations — IBM, Telstra, AMP, Bupa, Australia Post, Mastercard, Western Union, QBE and the City of Melbourne. I've managed and delivered projects ranging from large digital transformations and complex data migrations to micro single-page websites, using both waterfall and agile practices. Along the way, I've founded and co-founded several start-ups.
Selected engagements
02/Principles
A different kind of Digital Project Manager.
/ 02
Start-Up Attitude
Founder and co-founder of several start-ups. Brings a hustle and bootstrap mindset to solving problems and implementing projects inside large organisations.
Bias to ship →/ 03
Iteration Obsession
Always seeking ways to improve — making a process easier, a workflow more automated, or a product feature more effective the next time around.
Continuous improvement →0+
Years delivering
Across Australia's top organisations
0+
Digital products launched
From transformations to micro-sites
0
Enterprise clients
ASX-listed and government bodies
03/Major Projects
Over twenty years of enterprise digital delivery.
2025 — 2026
Program Manager
- Delivered Microsoft Power Apps to optimise and augment Post Offices' back-of-house operations.
- Ran program governance across a suite of process optimisation projects.
2023 — 2025
Project Delivery Manager · Release Train Engineer
- Delivered an online doctor telehealth service across 20 teams and 28 systems.
- Launched the Chemist Delivery online pharmacy in 6 months across 10 teams.
2018 — 2023
Australia Post × QBE · Western Union · Mastercard
Digital Project Manager
- Launched Metro next-day parcel product in 3 months across 12 teams.
- Initiated a 2-year international parcel simplification program using SAFe, co-ordinating 10 teams across 20+ systems.
- Launched insurance products powered by QBE.
- Transformed Western Union retail money transfers with digital PINpad integration.
- Launched a prepaid card suite with Mastercard.
2016 — 2018
Digital Project Manager
- Digital transformation of customer services using .NET, Salesforce and Mulesoft with human-centred design at the core.
2012 — 2014
Digital Solutions Consultant · Project Manager
- Launched Australia's first consolidated super, investments, banking & insurance app.
- Governed a $12B FUM platform migration covering 120,000 customers.
2011 — 2012
Enterprise Release Manager
- Managed quarterly and monthly enterprise releases across 40+ stakeholders.
04/Founder Track
Ventures I've launched.
2005 — Present
Black Rook DigitalActive
Founder
- Boutique consultancy providing digital delivery, brand and technology solutions for SMBs across retail, food and healthcare.
2020 — 2025
Asian PantryDeparted
Director of Technology
- Launched a 2,000+ product online store in under a month, transitioning the business from bricks-and-mortar to eCommerce.
- Drove ongoing digital improvements across customer experience, marketing, and technology operations.
2014 — 2018
HostKeep Property ManagementAcquired
Co-Founder
- Short-stay property management maximising investor cashflow via Airbnb.
- Designed and scaled the lean technology stack end-to-end.
2017 — 2018
99PetShopsDeparted
Co-Founder
- Price comparison service across 40+ Australian online pet shops.
- Crawled, normalised and ranked pet retail inventory.
05/Certifications
Trained and certified.
Certified Scrum Master
Scrum Alliance
PRINCE2 Practitioner
APMG International