/ 01
Diverse Experience
Previous roles spanning Business Analyst, UX Designer, Graphic Designer, Developer, Tester, Release Manager, Production Support and Program Manager — not just project management.
Generalist depth →DANIEL NG
Principal Consultant
Program & Project Delivery
Black Rook Digital
Over the past 20+ years, I've worked with some of Australia's most recognised organisations — Australia Post, Bupa, IBM, Telstra, AMP, AXA, Mastercard, Western Union, QBE and the City of Melbourne.
I've managed and delivered projects ranging from large digital transformations and complex data migrations to micro single-page websites, using both waterfall and agile practices. Along the way, I've also founded and co-founded several start-ups.
Clients I've worked with
02/Principles
A different kind of delivery consultant.
/ 02
Start-Up Attitude
Founder and co-founder of several start-ups. Brings a hustle and bootstrap mindset to solving problems and implementing projects inside large organisations.
Bias to ship →/ 03
Iteration Obsession
Always seeking ways to improve — enhancing processes for efficiency, automating manual workflows or tweaking a feature to be more user-friendly.
Continuous improvement →0+
Years delivering
Across Australia's top organisations
0+
Digital products launched
From transformations to micro-sites
0
Enterprise clients
ASX-listed and government bodies
03/Major Projects
Over twenty years of enterprise digital delivery.
2025 — 2026
Program Manager
- Delivered Microsoft Power Apps to optimise and augment Post Offices' back-of-house operations.
- Ran program governance across a suite of process optimisation projects.
2023 — 2025
Senior Project Delivery Manager · Release Train Engineer
- Delivered an online doctor telehealth service across 20 teams and 28 systems.
- Launched the Chemist Delivery online pharmacy in 6 months across 10 teams.
2018 — 2023
Digital Project Manager
- Launched Metro next-day parcel product in 3 months across 12 teams.
- Initiated a 2-year international parcel simplification program using SAFe, co-ordinating 10 teams across 20+ systems.
- Launched insurance products powered by QBE.
- Transformed Western Union retail money transfers with digital PINpad integration.
- Launched a prepaid card suite with Mastercard.
2016 — 2018
Digital Project Manager
- Digital transformation of customer services using .NET, Salesforce and Mulesoft with human-centred design at the core.
2014 — 2016
General Manager · Digital Project Manager
- Drove the agency's vision and managed its strategic, creative and technical solutions.
- Headed up project delivery for clients including nlc, Cracka Wines, Iririki Island Resort, MIA Radiology, Victoria House Medical Imaging, the ACTU and the Australian Maritime Safety Authority.
2012 — 2014
Digital Solutions Consultant · Project Manager
- Launched Australia's first consolidated super, investments, banking & insurance app.
- Governed a $12B FUM platform migration covering 120,000 customers.
2011 — 2012
AXA Australia Acquired by AMP
Enterprise Release Manager
- Managed quarterly and monthly enterprise releases across 40+ stakeholders.
2006 — 2011
2005 — 2006
ASIC Australian Securities & Investments Commission
Web Designer · Developer
- Designed and developed a Lotus Notes precedents database that streamlined work processes for ASIC investigators and lawyers.
04/Founder Track
Ventures I've launched.
2005 — Present
Black Rook DigitalActive
Principal Consultant
- Boutique consultancy providing digital delivery, brand and technology solutions for SMBs across retail, food and healthcare.
- Long-standing client relationships including Instrat Insurance Brokers (later acquired by Gallagher), retained from 2005 to 2022 across MIS, CRM and web delivery.
2020 — 2025
Asian PantryExited
Director of Technology
- Launched a 2,000+ product online store in under a month, transitioning the business from bricks-and-mortar to eCommerce.
- Drove ongoing digital improvements across customer experience, marketing, and technology operations.
2014 — 2018
HostKeep Property ManagementAcquired
Co-Founder
- Short-stay property management maximising investor cashflow via Airbnb.
- Designed and scaled the lean technology stack end-to-end.
2017 — 2018
99PetShopsExited
Co-Founder
- Price comparison service across 40+ Australian online pet shops.
- Crawled, normalised and ranked pet retail inventory.
2014
The Plant AtriumExited
Founder
- A small studio that crafted unique indoor plants for Melbourne's growing terrarium market.
05/Certifications
Trained and certified.
Certified Scrum Master
Scrum Alliance
PRINCE2 Practitioner
APMG International
06/Work Together